IGNOU BHC 014 Solved Assignment 2025-26 Pdf Download

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IGNOU BHC 014 Solved Assignment 2025-26 Question Paper

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Long Answer Questions Maximum Marks: 30

(30 x 1 = 30)

Attempt any One of the following:

1) Describe the types of Event Marketing. Discuss the importance and advantages of experiential Marketing in the growing Event Industry.

2) Write an essay on the relevance of Market Segmentation to Event Management Companies. Describe the five options of targeting in the context of events.

3) Answer the following question:

i) Write about Consumer Behaviour regarding Event Industry.

ii) Explain Consumer Protection in India.

Medium Answer Questions Maximum Marks:40

(20 x 2 = 40)

Attempt any Two of the following:

1) Describe the Ps framework proposed by Getz and Allen-et.al.

2) Explain any two types of Event Marketing with the help of suitable examples.

3) Describe the three generic strategies that an EMC can use as a framework to achieve strategic advantage.

4) What is brand identity? Explain the difference between branding and brand building.

5) Describe the approaches and contribution of personal selling in Event Marketing.

Short Answer Questions Maximum Marks:30

(5 x 6 = 30)

Write short notes on any Five of the following:

1) Difference between B2C and B2B Markets

2) Concept of positioning in Events

3) PESTLE Analysis and SWOT Matrix

4) Risk versus Return Matrix

5) Benefits of Brand Loyalty

6) DAGMAR Approach

7) Hybrid Communication in Event Marketing

8) Media Mix for Event

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