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IGNOU MMPM 005 Assignment 2023-24 Question Paper
Whereas, You can easily take the IGNOU MMPM 005 solved assignment 2023-24 pdf download facility. But , Here we shared all the questions of this assignment for more clarification.
1. Select any three major service sectors in India and explain their growth trends.
2. What are the implications of the concepts of adequate service, desired service, and zone of tolerance for services for a marketer? Taking the example of an AC maintenance service, explain the service levels and the inputs that can be drawn for the service delivery.
3. Why is word-of-mouth (both in person and online) important for service marketing? How can a service firm encourage and manage word-of-mouth?
4. Select a service process that you are familiar with and explore at aspects where it might be improved. Additionally, describe how automation can be utilised to manage processes effectively.
5. If you were the manager of a service firm and wanted to apply the gaps model to improve service, which gap would you start with? Why? In what order would you proceed to close the gaps?
IGNOU MMPM 005 Solved Assignment 2023-24 Pdf Download Facility
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