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IGNOU IBO 02 Assignment 2024 Question Paper
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1. An Indian automobile company decided to enter international markets. The company is ready to invest in marketing arrangements abroad, but not in production facilities. Suggest any two suitable modes of market entry, and explain their merits and limitations.
2. You are the marketing head in a consumer durable goods company, which has international operations. It is planning to launch a new brand of Mobile Phones. Suggest appropriate sales promotion tool for consumer promotion as well as business promotion.
3. Write short notes on the following:
a) Transfer pricing
b) FOB
c) Managing Publicity in International Markets.
d) Franchising as a tool for overseas market entry
4. Differentiate between the following:
a) Multinational Marketing and Global Marketing
b) Demographic Environment and Economic Environment.
c) Observation method and Survey method of data collection
d) Export merchant and Export House
5. Comment on the following statement:
a) “Product planning is one of the important fundamental decisions for successful international marketing”.
b) “It is advisable for a small exporter to do export business with the help of an overseas agent”.
c) “Selection of target markets is the first stage in international marketing”.
d) “International Marketing Planning is more difficult than domestic marketing planning”.
IGNOU IBO 02 Solved Assignment 2024 Pdf Download Facility
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