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IGNOU BRL 101 Assignment 2023-24 Question Paper
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(A) Short Type Questions
1. What do you understand by the term Retailing? Briefly explain the recent evolving trends in Indian and global retailing. (10)
2. Why is it essential to understand consumer behaviour? Explain the factors that influence the consumer behaviour in retailing with examples. (10)
3. Distinguish between modern retail formats from traditional retail formats with suitable examples. (10)
4. What do you understand by sourcing? Describe steps would you intend to adopt in identifying suppliers in a retail unit? (10)
5. Why do you think visual merchandising is necessary in the design of a store? Suggest components to be displayed in a particular retailing unit with examples. (10)
6. What are the different pricing techniques? Discuss the different pricing techniques followed in supermarket, discount store and hypermarkets. (10)
7. Explain what you do mean by GST? Do you think it benefits the retail industry? (10)
(B) Essay Type Questions
8. a) Briefly outline the applications of technology in retail industry.
b) Explain the factors influencing technology selection. (8+7)
9. a) What do you mean by business ethics. Describe the broad areas of business ethics?
b) Explain the ethical dimensions of retailing. What are the benefits of managing ethics in business.
IGNOU BRL 101 Solved Assignment 2023-24 Pdf Download Facility
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